Writing Press Releases

Learn what interests particular editors and slant your press releases accordingly.
Keep your press release non-rhetorical and concise—limited to one page if possible.
Make sure the press release includes the “who, what, when, where and why.”
Make sure you include address, building and room number so reporters can easily find your event.
Put your news hook in the first paragraph and other information in descending order of importance.
Give it an exciting, headline-like title.
Include the name, phone number and e-mail of a contact person.
If your organization has a web site include the address
Address press releases by name to specific editors or reporters who cover your subject (Religion editors are often receptive to social justice oriented material.)
Always follow-up with a phone call to make sure your press release was actually received.

To view sample press releases, visit: