- Learn what interests particular editors and slant your press releases accordingly.
- Keep your press release non-rhetorical and concise—limited to one page if possible.
- Make sure the press release includes the “who, what, when, where and why.”
- Make sure you include address, building and room number so reporters can easily find your event.
- Put your news hook in the first paragraph and other information in descending order of importance.
- Give it an exciting, headline-like title.
- Include the name, phone number and e-mail of a contact person.
- If your organization has a web site include the address
- Address press releases by name to specific editors or reporters who cover your subject (Religion editors are often receptive to social justice oriented material.)
- Always follow-up with a phone call to make sure your press release was actually received.
To view sample press releases, visit:
Sample Press Release from Peter Wirth
United For Peace and Justice Press Room
Peace Action Press Room
CodePINK Press Releases
Veterans for Peace Press Releases